Apparently, if you're fat, you're also lonely

Who has seen that new Weight Watchers commercial? If you haven't, you can see it and even download it to your ipod here. I mean, I understand what they were going for, but I had to laugh the first time I saw it (and yes, every subsequent time since then). Does anyone else think it is kind of rude that they used Cher's "Song for the Lonely" to advertise a way for full figured women to lose weight? I mean, rude! The message I take away is, "If you're fat, that means you're also miserable. Give us money so we can help you lose weight so you can actually get a boyfriend and someone to talk to you, you effing loser." I really think they missed the mark here.